When you need to make a big impression, Wallscapes are your best option. These displays take over a street or intersection and claim it for your brand.

“The Account Exec at View Chicago suggested some perfect locations from their incredible inventory. As long as they are still walking, driving, and taking public transit, they will be seeing our brand on View Chicago billboards.”

— Steve, Chicago

Urban Billboards

Wallscapes are urban billboards. Even in an area with high traffic, the artwork and branding will pop, making it easier to create meaningful interactions with your audience.

Unlike normal billboard “bulletins” which are free-standing and typically come in a few standard sizes, Wallscapes are typically much larger and come in an array of shapes and sizes.

King Sized

When it comes to billboards, size matters. It makes sense that a larger display would be more effective at catching people’s attention. The sheer size of a Wallscape tells your audience that you have something to say—it gives tacit importance to your message and branding. 

This is also why Wallscapes don’t have to be set at eye-level. Since they’re so large, they can be placed at larger heights where they’re not just impacting those close by but also people walking or driving a hundred feet away. 

We make Wallscapes between fifteen and thirty feet high, so there’s still quite a bit of flexibility when it comes to your creative. Wallscapes allow you to create campaigns that break with the patterns in the area to bring more attention to your brand.

High Impact

The size of Wallscapes makes for memorable creative. Because they’re so large, Wallscapes are all about artwork. OOH messages are often short, so the image is the key component to add meaning and substance to your ad, and people connect to artwork. When fixed to a building, the ad becomes part of the community, part of the city, making the brand more permanent, accepted, and beloved. 

According to a Nielsen study, 60% of people noticed a Wallscape in the last week. Due to the size, ad recall for Wallscapes is higher, and helps your audience remember your brand when they are ready to make purchasing decisions. Wallscapes also have a higher likelihood of being shared on social media due to their compelling imagery and artwork.

Memorable Message

One of our main pieces of advice when developing ad copy and creative is: nobody wants to read your life’s work. People walking past an outdoor advertisement probably don’t have the time or the interest to stand there and read three paragraphs on your product. 

Wallscapes are a great opportunity to marry your product or brand to a specific message, a message that will resonate with your audience for a long time. Consider any positive associations you’d like your customers to make when thinking of your product, and with a short message and good branding, we can make that message stick.

Enhance Online Marketing

Online and social media marketing are important tools to have at your disposal, but since everyone uses them, it’s more difficult to make your ads stand out. Furthermore, they’re all small, since they have to fit the entirety of the ad on your phone screen.

Wallscapes help in two ways. First, the size makes a big impact. But Wallscapes are also more likely to direct traffic to your online resources. According to Nielsen, 46% of adults searched for a product after seeing an outdoor advertisement. 

Even though it might seem counterintuitive, Wallscapes can help your business increase your online and social media presence. Want to learn more how?

Which strategy benefits from Wallscapes?

Generally, Wallscapes can work with any strategy designed to disrupt. If you want to make a big splash, the best way to do so is to set up a Wallscape in a busy intersection or street. Downtown Chicago stands out as a prime market for Wallscapes, but other dense areas would work too.

How do Wallscapes compare to Billboards?

There are two main differences. The first is that Billboards tend to be placed near a highway, whereas Wallscapes are usually set in urban settings. The other difference is the versatility. Wallscapes can be made to fit any dimensions, whether vertical or horizontal, while Billboards have a set dimension (long horizontal ad copy).

Which businesses benefit from Wallscapes?

National brands gravitate toward Wallscapes because they have the budget to make the big impact and splash that Wallscapes provide. Competition is fierce across national brands, so anything that helps your company stand out in a meaningful way can set you apart from the rest. Wallscapes are often the secret weapon for any national campaign.

What does the process to set up a Wallscape campaign look like?

We want to help you achieve your business goals. Once we meet and discuss the results you wish to achieve, we create a campaign to suit your financial needs and fulfill your business objectives. Talk to one of our experts today to get started on your Wallscape campaign.

We love when our Wallscape locations are fortunate enough to be surrounded by outdoor artwork! The bright images of this Fulton Market mural match the colors used in this billboard ad and further draw attention to Linea Luxury Apartment’s poster.

Modelo entices thirsty drinkers headed to the annual Wicker Park Fest on Milwaukee Ave. with simple but effective advertising copy featuring a perfectly poured Modelo Especial Beer. This unit is key for any advertiser looking to reach the masses as Milwaukee Ave. is constantly overwhelmed by traffic!

CHICAGO

There is no better market for a big and bold display like Chicago. The Windy City can showcase Wallscapes due to its architecturally diverse neighborhoods.