View Outdoor Advertising brings commerce to your business through the medium of outdoor advertising by providing excellent customer service, eye-catching design, and key locations throughout Florida.
View Outdoor Advertising is affiliated with View Florida, serving Florida Out-Of-Home advertising. We focus on you and your business, providing you with coverage that targets your most likely customers.
Mission Vision & Values
Our mission at View Outdoor is to help you get the results you want from your advertising campaigns. Through excellent customer service, eye-catching design, and expert knowledge of cities and neighborhoods, we hope to help businesses of all sizes develop meaningful advertising campaigns.
Our Story
Founded in 2003, View Outdoor Advertising has been a leading outdoor signage company by providing long-lasting advertising solutions and building relationships with clients throughout the US. The View Outdoor Advertising brand represents a new view on advertising, where we pride ourselves on continuing to build brands through innovative advertising services.
Team
Pete Schroeder
President
Pete graduated from Indiana University in 1980 with a BS in Business. He has been a part of the outdoor advertising industry for over 40 years. 35 years have been with Whiteco/View Outdoor. As president of View, Pete oversees all operations in both Northwest Indiana, Chicago, and View Florida.
Prior to returning to Whiteco in 2005, Pete was vice president of real estate for a start up signage company based out of Denver, CO called Prime Outdoor Group. Over the years, Pete has been involved in all aspects of the outdoor signage business including local sales, real estate and operations.
Pete believes in the art of local sales and coaches his staff on the importance of building relationships with customers; never losing site that outdoor is and will always be a main street business.
Sherri McComb
Operations and Leasing Assistant
Sherri attended IUN with a focus on American History and graduated in 1980 from Southeastern Academy in Kissimmee, FL. She then worked in the banking industry for many years in the Customer Services/Bookkeeping Departments, as a Title 1 Math/Reading Tutor in the school system and as a receptionist for Whiteco Industries before she joined the View Outdoor team. She also manages all clerical/bookkeeping responsibilities for McComb Masonry.
Sherri has worn many hats for View Outdoor. Even though her primary focus is assisting our Operations and Leasing departments she is well versed in all departments and always multi-tasking to help sales, creative, accounting, and everyone in between.
Mark Benkiel
Regional Manager
Mark Benkiel has a degree in Business Management and over 25 years of Advertising Experience working for companies such as Verizon, Alltel, AT&T, and Lamar Outdoor.
His expertise ranges from print, to digital, radio and outdoor sales and management experience. He loves working with clients and finding great solutions to meeting their current business needs and problems.
Paris Holley
Account Executive
Born and raised in Ocala, Florida, she graduated from the University of North Florida with a B.S. degree in Business Management.
She’s spent the past six years in the outdoor advertising industry, building relationships first with Lamar Outdoor Advertising after a career in automotive finance.
She loves the Out of Home industry because of the incredible people she meets and the lasting connections she makes—plus, she can never turn a billboard off! She still lives in Ocala with her husband, daughter, and two stepkids, and they love spending their weekends together at Disney.
Brian Sullivan
Account Executive
Originally from Vestal, New York, he studied Political Science and Government at the University at Buffalo and earned his Six Sigma Green Belt certification from the Six Sigma Global Institute.
After a 20-year career in customer experience and client partnership development, he transitioned into the outdoor advertising industry, where he help clients achieve strong results through data-driven insights, strategic relationship management, and industry expertise.
A Davenport, Florida resident for more than a decade, he enjoys golf, woodworking, playing his guitars, writing fiction, and spending time with his family.
Stephen Fannon
Account Executive
Stephen Fannon is a Central Florida native with deep roots in the Ocala community, where he has lived nearly his entire life after his family relocated from Miami following Hurricane Andrew. A graduate of St. John’s Lutheran School in Ocala, Stephen later attended college in Orlando, earning an Associate’s Degree in Business Management. With a strong background in sales, relationship building, and business development, Stephen brings an energetic, community-focused approach to his role at View Florida.
He looks forward to becoming more involved in the local chamber and business community, building lasting partnerships throughout the region, and connecting with clients and colleagues both professionally and on the golf course, where some of the best relationships are built.
Greg Hubbard
Senior Account Manager
Originally from Chattanooga, Tennessee, he earned his Bachelor of Science in Business Administration and Marketing from the University of Tennessee. After a 29-year career in sales and purchasing with Spectrum Reach and U.S. Foods, he recently transitioned into the outdoor industry.
He now lives in Lakeland, Florida, where he enjoys fishing, boating, hunting, snow skiing, and supporting his daughters’ athletic pursuits. Balancing family life and outdoor adventures keeps him energized both personally and professionally.