View Outdoor Advertising brings commerce to your business through the medium of outdoor advertising by providing excellent customer service, eye-catching design and key locations throughout Florida, Milwaukee, and Metro and Suburban Chicago.
View Outdoor Advertising is affiliated with View Florida and View Chicago, serving Chicago and Florida Out-Of-Home advertising. We focus on you and your business, providing you with coverage that targets your most likely customers.
Mission Vision & Values
Our mission at View Outdoor is to help you get the results you want from your advertising campaigns. Through excellent customer service, eye-catching design, and expert knowledge of cities and neighborhoods, we hope to help businesses of all sizes develop meaningful advertising campaigns.
Our Story
Founded in 2003, View Outdoor Advertising has been a leading outdoor signage company by providing long-lasting advertising solutions and building relationships with clients throughout the US. The View Outdoor Advertising brand represents a new view on advertising, where we pride ourselves on continuing to build brands through innovative advertising services.
Team
Pete Schroeder
President
Pete graduated from Indiana University in 1980 with a BS in Business. He has been a part of the outdoor advertising industry for over 40 years. 35 years have been with Whiteco/View Outdoor. As president of View, Pete oversees all operations in both Northwest Indiana, Chicago, View Florida as well as View Connect our newly formed digital on-line company.
Prior to returning to Whiteco in 2005, Pete was vice president of real estate for a start up signage company based out of Denver, CO called Prime Outdoor Group. Over the years, Pete has been involved in all aspects of the outdoor signage business including local sales, real estate and operations.
Pete believes in the art of local sales and coaches his staff on the importance of building relationships with customers; never losing site that outdoor is and will always be a main street business.
Katie Parkes
Operations Manager
Katie Parkes, after a very successful retail management career, joined the Whiteco/View organization as a key employee with Profile Systems, which specialized in wireless energy management solutions for HVAC/Lighting systems. When an opportunity arose to join View Outdoor, Katie saw it as a great time to join an aggressive and growing company.
Initially managing the operations with only the Indiana assets, Katie now handles all operations with regards to Indiana, Chicago, Florida and oversees the View graphics department.
For Katie it is of upmost importance that all three plants are running efficiently while partnering with the greatest vendors and contactors in our industry to provide our clients with the best experience in outdoor.
Michael Schroeder
Vice President/Real Estate
Michael Schroeder is from Northwest Indiana where he grew up his whole life. Michael’s college years were spent at Lewis where he played baseball and was lucky enough to play professionally after college. After 5 years of trying to find the right career working for major corporations like Uber as an account manager and Vivid Seats as a sales rep, Michael was offered the opportunity to work for a small business with big success at View Outdoor LLC. Since then Michael has moved to Lakeland, FL and it has been a great opportunity where he looks forward to help build a successful outdoor company.
Ashley Schroeder
Sales Manager
Ashley was born and raised in Bloomingdale Illinois. Her college years were spent at Lewis University, where she studied Nursing for 3 years. Due to medical complications, Ashley made the tough decision to change her major. Shortly there after Ashley graduated in with a Bachelors in Psychology. Post-graduation she briefly worked at Lake Park High School in the Special Education Department, until she was offered the incredible opportunity to move to Lakeland Florida and work for View Florida!
Ashlea Ganey
Account Executive
Sherri McComb
Operations and Leasing Assistant
Sherri attended IUN with a focus on American History and graduated in 1980 from Southeastern Academy in Kissimmee, FL. She then worked in the banking industry for many years in the Customer Services/Bookkeeping Departments, as a Title 1 Math/Reading Tutor in the school system and as a receptionist for Whiteco Industries before she joined the View Outdoor team. She also manages all clerical/bookkeeping responsibilities for McComb Masonry.
Sherri has worn many hats for View Outdoor. Even though her primary focus is assisting our Operations and Leasing departments she is well versed in all departments and always multi-tasking to help sales, creative, accounting, and everyone in between.
Diane Gordon
Executive Assistant to the President
Diane is a northwest Indiana native and attended IU Northwest majoring in Accounting. She worked in the banking industry for over 20 years as an underwriter and loan officer before joining View Outdoor as their executive liaison. With Diane’s banking experience she brings a wide range of knowledge in managing the day to day operations of View Outdoor. She’s the "go to person" for everything from new contracts to accounts receivable to accounts payable.