Pete Schroeder  President

Pete Schroeder

President

BIO

Pete graduated from Indiana University in 1980 with a BS in Business. He has been a part of the outdoor advertising industry for 31 years. Twenty six of those 31 years have been with Whiteco/View Outdoor. As president of View, Pete oversees all operations in both northwest Indiana as well as Chicago.

Prior to returning to Whiteco in 2005, Pete was vice president of real estate for a start up signage company based out of Denver, CO called Prime Outdoor Group. Over the years, Pete has been involved in all aspects of the outdoor signage business including local sales, real estate and operations.

Pete believes in the art of local sales and coaches his staff on the importance of building relationships with customers; never losing site that outdoor is and will always be a main street business.

Matthew Felder  VP Real Estate & Leasing

Matthew Felder

VP Real Estate & Leasing

BIO

Matt graduated from Valparaiso University with a major in Public Relations and Advertising. He began his career with Whiteco Outdoor Advertising, learning the outdoor advertising business from the ground up. He brings an abundance of experience to View Outdoor Advertising -- his area of expertise includes construction, marketing, advertising sales, operations, and real estate leasing.

Diane Gordon Executive Liaison

Diane Gordon Executive Liaison

BIO

Diane is a northwest Indiana native and attended IU Northwest majoring in Accounting. She worked in the banking industry for over 20 years as an underwriter and loan officer before joining View Outdoor as their executive liaison. With Diane’s banking experience she brings a wide range of knowledge in managing the day to day operations of View Outdoor. She’s the "go to person" for everything from new contracts to accounts receivable to accounts payable.

Katie Parkes  Operations Manager

Katie Parkes

Operations Manager

BIO

Coming Soon

Melissa Canuto Creative Director

Melissa Canuto Creative Director

BIO

Melissa graduated from Purdue University with a BA in Communication with a concentration of Visual Communication and Design. She also has two minors in Advertising and Spanish. Prior to working at View Outdoor she worked at Purdue Northwest and an entertainment company called 219 Productions. Melissa enjoys using her creativity in the various projects and working closely with her team members. She prides herself in her work and meeting client’s design needs.

 

Sherri McComb  Leasing & Operations Assistant

Sherri McComb

Leasing & Operations Assistant

BIO

“To begin my life with the beginning of my life, I record that I was born”……. (borrowed from Dickens, but it applies) 

Meghan Pruzin  Senior Account Executive

Meghan Pruzin

Senior Account Executive

Bio

Meghan is a graduate from Aurora University with a BA in Business Marketing and a minor in Communications. She has been with View Outdoor since 2007 and is very committed to her career at View. Her role as senior account executive was earned by hard work, dedication and persistence. She has been privileged with honors including being named the “Up and Coming Influential Woman of Northwest Indiana in Marketing and Media” in 2011 and is a 2010 graduate of Leadership Northwest Indiana (LNI).
She enjoys meeting decision makers on a daily basis and educating them on outdoor advertising. She believes that customer service is a priority in the billboard industry and tries her hardest to accomplish this with each and every client.

Brittany Johnson  Senior Account Executive

Brittany Johnson

Senior Account Executive

BIO

Brittany currently resides in northwest Indiana and is a graduate of Purdue University Calumet. She holds a BA with a focus in advertising and marketing. After interning her senior year at View Outdoor Advertising, Brittany began working full time immediately after graduating college.

She is an account executive at View Outdoor in addition to being an integral part of the company's internal marketing team. While working with co-workers on branding the company, she also gets to use her "creative juices" to develop new ideas to help View Outdoor become the next largest family-owned outdoor advertising company.
 

Kelly Mills  Account Executive

Kelly Mills

Account Executive

Bio

Kelly graduated from Butler University with a BS in Marketing. She is a northwest Indiana native who relocated to the area after spending several years in Indianapolis. Prior to View Outdoor Advertising, Kelly held the position of marketing manager for an Indiana-based physical therapy practice. Kelly's passion is working in sales -- she is an outgoing person who appreciates meeting new people and creating lasting relationships.


Kelly spends a great deal of time out "in the field” learning the markets as they are ever changing and finding the most strategic billboard locations for her clients. She takes great pride in assisting her customers with their marketing and advertising efforts in order to help them grow their businesses and expand their exposure.

Nancy Sutton  Account Executive

Nancy Sutton

Account Executive

Bio

Nancy has been a part of northwest Indiana her entire life, presently living in Chesterton with her husband Rudy and son Spencer. Although she holds a degree in Speech Pathology from Indiana University, she has been in the Outdoor Advertising arena for 35 years. She started with State Outdoor, leasing their 30-sheet plant and moving into sales. When Whiteco acquired State Outdoor, she continued on as general sales manager for their Chicagoland market. Although she “retired” to raise her son, Nancy has been back with View Outdoor working as an independent sales representative since View Outdoors’ inception. It was her love of outdoor that brought her back, and she readily looks for the opportunity to share her knowledge and experience with her clients.

Sydney Elliot  Account Executive

Sydney Elliot

Account Executive

Bio

Sydney is a graduate of Indiana State University and holds a BS in Applied Health Sciences. She has enjoyed her smooth transition from the health industry to advertising/ marketing and finds her skill sets are enhanced at View Outdoor Advertising.