When designing your own artwork, here are a few ideas to make your advertisement effective for outdoor.
Use contrasting colors because they are viewed well from great distances
Make your logo and brand names really large
Use large and legible typefaces and choose fonts that are easily read
Ornate script and thin stroke fonts are difficult to read
Be concise; effective outdoor captures the essence of an idea
Try not to use more than ten words overall
Remember, less is more!
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