Pete Schroeder



Pete graduated from Indiana University in 1980 with a BS in Business. He has been a part of the outdoor advertising industry for 31 years. Twenty six of those 31 years have been with Whiteco/View Outdoor. As president of View, Pete oversees all operations in both northwest Indiana as well as Chicago.

Prior to returning to Whiteco in 2005, Pete was vice president of real estate for a start up signage company based out of Denver, CO called Prime Outdoor Group. Over the years, Pete has been involved in all aspects of the outdoor signage business including local sales, real estate and operations.

Pete believes in the art of local sales and coaches his staff on the importance of building relationships with customers; never losing site that outdoor is and will always be a main street business.

Fun Facts

My favorite childhood memory:

Our family “Griswold” summer vacations. Seven family members in a non-air conditioned station wagon!

What I always have in my refrigerator:


No one would believe that I love to:

Go camping

What I’m most proud of:

Positioning myself professionally to having an opportunity to return to Whiteco/View and start building a sign company with the help of so many key people.

In my spare time I:

Spend time with my family and attend as many of their sporting events as possible.