Why Use Outdoor?

Outdoor advertising is one of the oldest forms of advertising. Early billboards were large posters attached to the sides of buildings, with limited—but still appreciable—commercial value. As roads and highways multiplied, the outdoor advertising business thrived.

The benefits of outdoor advertising are well-documented: Billboards expose advertisers' brands to millions of individuals who travel America's roadways each and every day. Advertisers choose what messages to convey to their customers on billboards: Informative messages, calls to action, directions to locations, etc.

Billboards are "on"—promoting their advertisers' brands — 24 hours per day, 7 days per week. Studies show that outdoor advertising increases consumer awareness by as much as 86%. Billboard advertisements reach a broader audience than other media, maximizing advertisers' marketing dollars.