Outdoor advertising is one of the oldest forms of advertising. Early billboards were large posters attached to the sides of buildings, with limited—but still appreciable—commercial value. As roads and highways multiplied, the outdoor advertising business thrived. The benefits of outdoor advertising are well-documented:

• Billboards expose advertisers' brands to millions of individuals who travel America's roadways each and every day.

• Advertisers choose what messages to convey to their customers on billboards: Informative messages, calls to action, directions to locations, etc.

• Billboards are "on"—promoting their advertisers' brands—24 hours per day, 7 days per week. Studies show that outdoor advertising increases consumer awareness by as much as 86%.

• Billboard advertisements reach a broader audience than other media, maximizing advertisers' marketing dollars.

Benefits of View Outdoor:

• We utilize only the most up-to-date technology.

• We are working hard to provide only the best locations for billboard advertisements. View Outdoor is Northwest Indiana's fastest growing outdoor advertising provider, now serving over 20 counties.

• Our "tri-wave" structures provide the opportunity for three billboard faces in one location. These large-format rotating faces can either be used by three separate advertisers, or by one advertiser for a three-part message.

• We use state-of-the-art illumination to provide the best available night-time viewing of our clients' ads. Our lighting is provided by Profile Systems, which allows us to monitor our billboards 24 hours per day, 7 days per week.

• Everything we do is customized around our clients' needs.